Air Uganda repositioning Campaign

Air Uganda; The Wings of East Africa.

Air Uganda is the country’s carrier, underwritten by the Aga Khan Fund for Economic Development (AKFED). Air Uganda launched her first flight on 15th November 2007 and continues to grow its operations in East Africa and Southern Sudan. Air Uganda is also a member of Celestair Group, with sister airlines in West Africa, Air Burkina, Air Mali, and in Europe, Meridianafly

The airline offers flights to six destinations from Entebbe; Nairobi, Mombasa, Juba, Dar es Salaam, Zanzibar and Kigali, served by 84 flights per week. Air Uganda’s growing fleet includes two CRJ-200s and two MD-87s. The CRJ-200’s are 50 seaters offering an all-economy class service, while the MD-87 has 99 seats with both economy and business class service.

Our vision is to be the leading East African airline in terms of safety, quality, customer service and punctuality, well placed to prosper within the open skies of the East African Community. In line with this vision, Air Uganda is currently repositioning itself as “The Wings of East Africa.” Air Uganda over the years has continually increased its foot print in the East African region offering direct flights out of the Entebbe hub to most of our destinations. What we can offer today to the East African traveler is convenience, comfort, making the most of your opportunities. The campaign is thus meant to focus on the larger purpose why people fly – to spread ideas, to strike a partnership, to explore, to connect with their loved ones

We have noticed a positive trend for Air Travel in East Africa with speed and time becoming key essentials to doing business. Portends a greater opportunity for inter country trade and linkages. For the aviation industry, this is a very clear opportunity especially given the poor road and inter country infrastructure. What’s also promising is the pace at which the continent itself is growing, fueled by a young demographic, credit free cash economy and financial aid coming from all corners of the world to accelerate the pace of growth. The promising future is a shared sentiment amongst staff, the nation and the East African region; optimism, dreams, desire to make it happen, desire to do it quick..

We understand what our clients are passionate about hence our efforts to addressing these needs are not restricted to discounts but cover the best destinations, deals, on board service, safety etc. We thus continually strive to offer innovative solutions that address our customers’ needs.  The objective is to generate preference through initiatives which create affinity amongst travelers flying for business. We aim at breaking through the barriers of category stereotypes and consumer indifferences by introducing a new dimension to a well structured market. In doing so, we offer a fresh evaluation of the existing alternatives.

A service is just a promise, completely invisible. We make the invisible, visible that is why we offer you online booking, let you check in 30 minutes before departure for passengers with hand luggage only, arrive on schedule and fly direct to all our destinations; so you do not have to stress about your travel arrangements.